ICA, the leading grocery retailer in Sweden acquired Apotek Hjärtat AB, Swedens second largest pharmacy chain, in January 2015. ICA, with Apotek Hjärtat as a guarantor, was going to launch a whole new range of pharmaceutical products, to be sold in ICA’s regular grocery stores.

The challenge was to create a powerful design, adapted for the FMCG-shelf, without losing the pharmaceutical code. The result was a modern, colourful and distinct design system, still with clear references to the pharmaceutic world.

 

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