icatexmex
2017.03.17 Posted by Elvira Claesson

ICA TexMex

The brief was to create a new integrated look for ICA’s texmex products. The goal was to get a broader definition of the texmex-meal, from focusing mainly on tacos to become a whole range of different dishes with a more modern feel. The range should have a coherent look but also with each individual product getting it’s own personal feel.

Our solution was inspired by Mexican patterns and signs with a tactile feel and bright colours. A series of hand made icons and images were developed in close collaboration with a team of illustrators to even further elevate the Mexican look. A lot of effort was also put into creating food images that would look great tasting, inspire and fit into the concept – the end result was based on the colours and materials of a mexican kitchen table. 

icatexmex
2017.03.17 Posted by Elvira Claesson
quesa
2017.03.16 Posted by Elvira Claesson

Grandiosa Quesadilla

It’s finally here! Summer is approaching and it tastes of Mexico!

quesa
2017.03.16 Posted by Elvira Claesson
lindasvensson
2017.02.07 Posted by Elvira Claesson

New internship

Linda Svensson – new internship at Silver. We asked her a few intrusive questions!

1. Tell us about yourself
– Linda Svensson, currently doing my internship at Silver through Brobygrafiska, where I study to become a graphic designer.

2. What do you look forward to the most, related to your internship at Silver?
– Previously, I have been working mainly with repro- and
ad-production. Now, I will have the opportunity to work at an earlier stage in the design process – together with all the creative and talented designers at Silver.

3. What have you done prior to your internship with Silver?
– Worked as a repro-operator at Miller Graphics
– Internships at Kärnhuset and Customer Clinic

4. Any particular packaging you like?
– I like packaging with smart and innovative illustrations, such as IKEAs ”skarpsill”.

5. Where do you imagine yourself in 5 years?
– I work as a graphic designer (with a slightly larger apartment than 24 m2)

6. What do you do when you are not at the office?
– I spend time with family and friends, draw, read, and follow cute dogs on Instagram.

lindasvensson
2017.02.07 Posted by Elvira Claesson
150629 Sveriges John Guidetti under en träning med det svenska U21-landslaget den 29 juni 2015 i Prag.
Foto: Johanna Lundberg / BILDBYRÅN  / kod JL / 135415
2017.02.04 Posted by Elvira Claesson

Silver going for gold!

We are proud to announce our new client: The Swedish Football Association. Go Sweden

150629 Sveriges John Guidetti under en träning med det svenska U21-landslaget den 29 juni 2015 i Prag.
Foto: Johanna Lundberg / BILDBYRÅN  / kod JL / 135415
2017.02.04 Posted by Elvira Claesson
3_gif_2349_produkt_grund-1_web
2017.01.20 Posted by Tobias Rehnvall

Greenelicious Packaging Design

Silver is proud to present the new packaging design for Felix Veggie.

Felix Veggie is already a great success in the frozen category and will now be launched with new flavours in the fridge counter. The new  products are also completely vegan! Felix Veggie is a tasteful and complete meal, ready to be heated and can be eaten straight out of the packaging. Only natural ingredients and no additives — the same as all Felix Veggie products. Yummy!

3_gif_2349_produkt_grund-1_web
2017.01.20 Posted by Tobias Rehnvall
the_lotta
2016.12.20 Posted by Tobias Rehnvall

Lex Lotta

This year we support Swedish Socialworkers Without Borders by creating a symbol for the initiative Lex Lotta. The tragic fate of Lotta Rudholm can not be repeated, and the goal for the initiative is a legislative change to help victims of domestic violence.

The hand stands for rejection, a desire for change and a second chance.

The heart stands for caring and nurturing. The power to make a change comes from the love for the vulnerable.

The face is a reminder of Lotta’s memory and to all the women like her that have been affected.

Not until we create change for these women will the broken heart become whole again.

We are donating SEK 5 000 for the initiative and hope that you would like to contribute! Make your payment to Bankgiro 607-2961 or Swish to 1231479203

Merry Christmas!

the_lotta
2016.12.20 Posted by Tobias Rehnvall
_mg_1407_ny_new_web
2016.12.01 Posted by Elvira Claesson

Employee of the month

Amelie Sachs Bäckman – new front desk manager at Silver. This week we welcome our new employee to the Silver-crew and we are obviously curious to get to know her a little better. We asked her a few intrusive questions!

1. What are you looking forward to the most about working at Silver?
– The christmas party

2. What employments have you had before you got here?
– Admin/receptionist/ Food & Friends Communication AB
– CEO at A.O.CMS

3. Any particular packaging you like?
– Lipstick from Chanel

4. What do you do when you’re not in the office?
– Planning the future, taking care of my children. Food, drink, music and friendship.

_mg_1407_ny_new_web
2016.12.01 Posted by Elvira Claesson
cervera_small
2016.11.25 Posted by Elvira Claesson

A new look for Cervera

The retail chain Cervera is updating its visual identity and store concept during 2016/2017 with the aim to modernise the brand and strengthen its position as the specialist within the industry. The store assortment will also be enhanced even further and new services such as cooking classes and personal shoppers will be introduced.

Cervera is meant to be a destination for anyone who wants to raise their ambition in the kitchen, who enjoys cooking and loves to invite to many different occasions.

And of course Silver is the creator of the new visual identity!

cervera_small
2016.11.25 Posted by Elvira Claesson
nylokal
2016.10.15 Posted by Tobias Rehnvall

Moving Houses

We have finally moved in! Just steps away from our old place but closer to heaven and the fabulous bakery Vetekatten!
Welcome to Kungsgatan 55, 8th floor.

nylokal
2016.10.15 Posted by Tobias Rehnvall
areim_01
2016.09.29 Posted by Elvira Claesson

How to put a neighborhood on the map

Real estate developer Areim, together with Skanska, has acquired IBM’s old headquarters and the surrounding blocks in Kista, called Kvarteret Odde. The plan is to build a new neighborhood with up to 2 000 apartments of mixed tenure.

Silver has partnered with Areim in a place branding project, where we together aim to set the neighborhood Odde apart from surrounding housing projects and other projects in Stockholm. The ambition is to create a wow-feeling and put Odde on the map for end customers and other stakeholders.

The neighborhood Odde is located next to the Kista Science Park, an business area which is world leading in the telecommunications industry. The region’s status as a ICT cluster is ranked as one of the world’s most important, second only to Silicon Valley. Moreover, the neighborhood in a wonderful natural environment with proximity to both Kista and Husby Centrum – perfect conditions for creating a new residential area with a unique character and identity.

areim_01
2016.09.29 Posted by Elvira Claesson