Silver is growing and gained some new talents to our team. We asked them some questions about life, packaging and passions!
Emelie Cheng, Jr Strategist
What inspires you right now?
Good music, Rockstar with Post Malone is going on repeat in my headphones. It’s the kind of music I started listen to since I started at Silver.
What are you looking forward to the most about Silver?
I started at Silver because I wanted to learn more about branding and brand strategies and it feels like I have the opportunity to work with interesting brands here.
Where does your brand interest come from?
I’ve always been fascinated by strong brands, how they succeed and retain their popularity. Due to my interest in brand strategy I chose to take a master’s degree within Strategic Marketing Management – now I’m here at Silver looking forward to work with experts within this field!
What’s your favorite colour, except Silver?
Leah Englund, Designer
Any particular packaging you like?
I like smart packaging. To me that is a well-functioning package for both the product and consumer, and which does not use any unnecessary material. Arla’s initiative of using unbleached carton for their milk packaging is a good example of how to reduce material use, and consequently our environmental footprint. It’s important to remember that if it’s possible, the best packaging is the one that doesn’t exist! Reduce, Reuse and Recycle.
What defines Leah?
I do graphic design for a (fun) living and dancing to fill my heart. I use both sides of my brain and recharge it by being upside down a lot, hand stands, aerial hoop, pole fitness you name it!
What inspires you right now?
Wow, that’s a tough question. I think beauty and passion would be the short answer. I see beauty in most things, in music, dance and architecture. Nature is also a great inspirational source, it has most answers if we look closely enough. However, people inspires me the most.
Kristin Wästberg, Front Desk Manager
What are you working on right now?
The most exciting thing I’m working on right now is the event planning for Silver’s twentieth anniversary which will be celebrated this summer. I can’t say much more than it’s going to be a fun, festive and elegant evening! Just like Silver!
Fun fact about Kristin?
My cat is named Ebba Grå after the Swedish punk band Ebba Grön. She’s grey.
What’s your best food experience?
When my family and I was in Nice about two years ago, we did a hike up a high mountain with almost surreal views. After walking and climbing for hours, we found a little cottage who served the best omelette I’ve ever had. Not sure if it was because of the hike or the very local ingredients, but it was a true food experience!
I can also recommend Folii at Erstagatan 21! I was there just a couple of days ago, mostly for the wine, but they have good food too.
Ella Walfridsson, Assistant Designer
What do you like about package design?
What’s fun with packaging design is that it’s the only kind of advertising you bring home and put on your own shelf.
What do you do on your spare time?
I like to hang out with my friends and drink beer, is it ok to say that?
What did you do before you came to Silver?
I did some freelance work as an illustrator and packaging consultant. For example I did a few assignments for the Swedish government offices such as the invitation cards to Stefan Löfven sixtieth birthday.
Mikaela Palmqvist, Jr Strateg
What’s your latest discovery regarding food trends?
Looking into the future in food and lifestyle, there is much talk about so-called functional food or mood food. One is more interested in the natural building blocks in the food such as what can make us more focused, relaxed or happy. We begin to see that what we eat can have an immediate impact on our mood and mental health – something that becomes more relevant today as stress and depression are affecting more and more people.
Tell us something fun about Mikaela
When I was younger, I spent a whole summer in London as a tourist guide for middle-aged language students who barely spoke English. I had never set foot in England before and would have needed a guided tour myself! But it went quite good with Google Maps as a constant companion and a lot of spontaneous improvisation. When the summer was over, I was a self-proclaimed professional in London sightseeing and had found some new crazy 40+ polish friends.