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2018.04.17 Posted by Kristin Wästberg

Meet the new faces of Silver!

Silver is growing and gained some new talents to our team. We asked them some questions about life, packaging and passions!

 

 

 

Emelie Cheng, Jr Strategist

What inspires you right now?
Good music, Rockstar with Post Malone is going on repeat in my headphones. It’s the kind of music I started listen to since I started at Silver.

What are you looking forward to the most about Silver?
I started at Silver because I wanted to learn more about branding and brand strategies and it feels like I have the opportunity to work with interesting brands here.

Where does your brand interest come from?
I’ve always been fascinated by strong brands, how they succeed and retain their popularity. Due to my interest in brand strategy I chose to take a master’s degree within Strategic Marketing Management – now I’m here at Silver looking forward to work with experts within this field!

What’s your favorite colour, except Silver?
Pink

 

Leah Englund, Designer

Any particular packaging you like?
I like smart packaging. To me that is a well-functioning package for both the product and consumer, and which does not use any unnecessary material. Arla’s initiative of using unbleached carton for their milk packaging is a good example of how to reduce material use, and consequently our environmental footprint. It’s important to remember that if it’s possible, the best packaging is the one that doesn’t exist! Reduce, Reuse and Recycle.

What defines Leah?
I do graphic design for a (fun) living and dancing to fill my heart. I use both sides of my brain and recharge it by being upside down a lot, hand stands, aerial hoop, pole fitness you name it!

What inspires you right now?
Wow, that’s a tough question. I think beauty and passion would be the short answer. I see beauty in most things, in music, dance and architecture. Nature is also a great inspirational source, it has most answers if we look closely enough. However, people inspires me the most.

 

 

Kristin Wästberg, Front Desk Manager

What are you working on right now?
The most exciting thing I’m working on right now is the event planning for Silver’s twentieth anniversary which will be celebrated this summer. I can’t say much more than it’s going to be a fun, festive and elegant evening! Just like Silver!

Fun fact about Kristin?
My cat is named Ebba Grå after the Swedish punk band Ebba Grön. She’s grey.

What’s your best food experience?
When my family and I was in Nice about two years ago, we did a hike up a high mountain with almost surreal views. After walking and climbing for hours, we found a little cottage who served the best omelette I’ve ever had. Not sure if it was because of the hike or the very local ingredients, but it was a true food experience!

 I can also recommend Folii at Erstagatan 21! I was there just a couple of days ago, mostly for the wine, but they have good food too.

 

 

Ella Walfridsson, Assistant Designer

What do you like about package design?
What’s fun with packaging design is that it’s the only kind of advertising you bring home and put on your own shelf.

What do you do on your spare time?

I like to hang out with my friends and drink beer, is it ok to say that?

What did you do before you came to Silver?

I did some freelance work as an illustrator and packaging consultant. For example I did a few assignments for the Swedish government offices such as the invitation cards to Stefan Löfven sixtieth birthday.

 

Mikaela Palmqvist, Jr Strateg

What’s your latest discovery regarding food trends?

Looking into the future in food and lifestyle, there is much talk about so-called functional food or mood food. One is more interested in the natural building blocks in the food such as what can make us more focused, relaxed or happy. We begin to see that what we eat can have an immediate impact on our mood and mental health – something that becomes more relevant today as stress and depression are affecting more and more people.

Tell us something fun about Mikaela

When I was younger, I spent a whole summer in London as a tourist guide for middle-aged language students who barely spoke English. I had never set foot in England before and would have needed a guided tour myself! But it went quite good with Google Maps as a constant companion and a lot of spontaneous improvisation. When the summer was over, I was a self-proclaimed professional in London sightseeing and had found some new crazy 40+ polish friends.

We wish them all a very warm welcome to Silver!

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2018.04.17 Posted by Kristin Wästberg
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2018.02.22 Posted by Tobias Rehnvall

Agency of the Year!

Silver are the winners of the annual competition Årets byrå (Agency of the year)!

We’re super proud and happy about this prestigious award and would like to thank all of our clients and co-workers, we couldn’t have done it without you!

 

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2018.02.22 Posted by Tobias Rehnvall
julkort
2017.12.22 Posted by Dag Hermansson

Merry Christmas & Happy New Year!

This year we continue to support Swedish Social workers Without Borders and the initiative Lex Lotta. Right now they are building a help center for raped girls in South Africa, the Lotta Rudholm Women & Girls Center, where the need is huge and urgent.

The tragic fate of Lotta Rudholm can not be repeated, and the goal for the initiative is a legislative change to help victims of domestic violence. Not until we create change for women in need will the broken heart in the logotype become whole again.

We hope that you would like to contribute too! Make your payment to Bankgiro 607-2961 or Swish to 1231479203.

Merry Christmas!

julkort
2017.12.22 Posted by Dag Hermansson
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2017.05.08 Posted by William Sorqvist

Research says to invest in packaging

A new study* by researchers at Stockholm School of Economics found that it is possible to boost consumers’ overall evaluation of a product if the packaging signals effort.

In three experiments, the researchers found evidence suggesting a “what-requires-hard-work-is-good” link. That is, when people believed that higher effort (e.g. more time, energy, or money) had been invested in designing the packaging, they also evaluated the product more favorably and considered it to be of better quality than when they believed that lower effort had been devoted.

The study highlights the importance of investing in packaging design and conducting proper pre-testing before launching. That way, it is possible to maximize a product’s impact in the customer encounter.

*Söderlund et al. (2017). The allure of the bottle as a package: An assessment of perceived effort in a packaging context. Journal of Product & Brand Management26(1).
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2017.05.08 Posted by William Sorqvist
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2017.03.17 Posted by Elvira Claesson

ICA TexMex

The brief was to create a new integrated look for ICA’s texmex products. The goal was to get a broader definition of the texmex-meal, from focusing mainly on tacos to become a whole range of different dishes with a more modern feel. The range should have a coherent look but also with each individual product getting it’s own personal feel.

Our solution was inspired by Mexican patterns and signs with a tactile feel and bright colours. A series of hand made icons and images were developed in close collaboration with a team of illustrators to even further elevate the Mexican look. A lot of effort was also put into creating food images that would look great tasting, inspire and fit into the concept – the end result was based on the colours and materials of a mexican kitchen table. 

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2017.03.17 Posted by Elvira Claesson
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2017.02.07 Posted by Elvira Claesson

New internship

Linda Svensson – new internship at Silver. We asked her a few intrusive questions!

1. Tell us about yourself
– Linda Svensson, currently doing my internship at Silver through Brobygrafiska, where I study to become a graphic designer.

2. What do you look forward to the most, related to your internship at Silver?
– Previously, I have been working mainly with repro- and
ad-production. Now, I will have the opportunity to work at an earlier stage in the design process – together with all the creative and talented designers at Silver.

3. What have you done prior to your internship with Silver?
– Worked as a repro-operator at Miller Graphics
– Internships at Kärnhuset and Customer Clinic

4. Any particular packaging you like?
– I like packaging with smart and innovative illustrations, such as IKEAs ”skarpsill”.

5. Where do you imagine yourself in 5 years?
– I work as a graphic designer (with a slightly larger apartment than 24 m2)

6. What do you do when you are not at the office?
– I spend time with family and friends, draw, read, and follow cute dogs on Instagram.

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2017.02.07 Posted by Elvira Claesson
150629 Sveriges John Guidetti under en träning med det svenska U21-landslaget den 29 juni 2015 i Prag.
Foto: Johanna Lundberg / BILDBYRÅN  / kod JL / 135415
2017.02.04 Posted by Elvira Claesson

Silver going for gold!

We are proud to announce our new client: The Swedish Football Association. Go Sweden

150629 Sveriges John Guidetti under en träning med det svenska U21-landslaget den 29 juni 2015 i Prag.
Foto: Johanna Lundberg / BILDBYRÅN  / kod JL / 135415
2017.02.04 Posted by Elvira Claesson
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2017.01.20 Posted by Tobias Rehnvall

Greenelicious Packaging Design

Silver is proud to present the new packaging design for Felix Veggie.

Felix Veggie is already a great success in the frozen category and will now be launched with new flavours in the fridge counter. The new  products are also completely vegan! Felix Veggie is a tasteful and complete meal, ready to be heated and can be eaten straight out of the packaging. Only natural ingredients and no additives — the same as all Felix Veggie products. Yummy!

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2017.01.20 Posted by Tobias Rehnvall
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2016.12.20 Posted by Tobias Rehnvall

Lex Lotta

This year we support Swedish Socialworkers Without Borders by creating a symbol for the initiative Lex Lotta. The tragic fate of Lotta Rudholm can not be repeated, and the goal for the initiative is a legislative change to help victims of domestic violence.

The hand stands for rejection, a desire for change and a second chance.

The heart stands for caring and nurturing. The power to make a change comes from the love for the vulnerable.

The face is a reminder of Lotta’s memory and to all the women like her that have been affected.

Not until we create change for these women will the broken heart become whole again.

We are donating SEK 5 000 for the initiative and hope that you would like to contribute! Make your payment to Bankgiro 607-2961 or Swish to 1231479203

Merry Christmas!

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2016.12.20 Posted by Tobias Rehnvall
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2016.12.01 Posted by Elvira Claesson

Employee of the month

Amelie Sachs Bäckman – new front desk manager at Silver. This week we welcome our new employee to the Silver-crew and we are obviously curious to get to know her a little better. We asked her a few intrusive questions!

1. What are you looking forward to the most about working at Silver?
– The christmas party

2. What employments have you had before you got here?
– Admin/receptionist/ Food & Friends Communication AB
– CEO at A.O.CMS

3. Any particular packaging you like?
– Lipstick from Chanel

4. What do you do when you’re not in the office?
– Planning the future, taking care of my children. Food, drink, music and friendship.

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2016.12.01 Posted by Elvira Claesson
2016.11.25 Posted by Elvira Claesson

A new look for Cervera

The retail chain Cervera is updating its visual identity and store concept during 2016/2017 with the aim to modernise the brand and strengthen its position as the specialist within the industry. The store assortment will also be enhanced even further and new services such as cooking classes and personal shoppers will be introduced.

Cervera is meant to be a destination for anyone who wants to raise their ambition in the kitchen, who enjoys cooking and loves to invite to many different occasions.

And of course Silver is the creator of the new visual identity!

2016.11.25 Posted by Elvira Claesson
nylokal
2016.10.15 Posted by Tobias Rehnvall

Moving Houses

We have finally moved in! Just steps away from our old place but closer to heaven and the fabulous bakery Vetekatten!
Welcome to Kungsgatan 55, 8th floor.

nylokal
2016.10.15 Posted by Tobias Rehnvall
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2016.09.29 Posted by Elvira Claesson

How to put a neighborhood on the map

Real estate developer Areim, together with Skanska, has acquired IBM’s old headquarters and the surrounding blocks in Kista, called Kvarteret Odde. The plan is to build a new neighborhood with up to 2 000 apartments of mixed tenure.

Silver has partnered with Areim in a place branding project, where we together aim to set the neighborhood Odde apart from surrounding housing projects and other projects in Stockholm. The ambition is to create a wow-feeling and put Odde on the map for end customers and other stakeholders.

The neighborhood Odde is located next to the Kista Science Park, an business area which is world leading in the telecommunications industry. The region’s status as a ICT cluster is ranked as one of the world’s most important, second only to Silicon Valley. Moreover, the neighborhood in a wonderful natural environment with proximity to both Kista and Husby Centrum – perfect conditions for creating a new residential area with a unique character and identity.

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2016.09.29 Posted by Elvira Claesson