Bäjbi was conceived when Jessica Eriksson had her own first child and realised that most baby products contained unnatural substances, unacceptable to use on the most precious in her life. Then she found the solution in her own family.

30 years ago, Jessica’s great aunt and granny started to make skincare products based on herbs and natural medicine, in their own small factory in Sweden. With the knowledge and experience from her great aunt, Jessica has now developed Bäjbi, produced by hand in the very same factory and with the philosophy to further improve the view and prospects for babies of today and tomorrow.

Today, Bäjbi produce Swedish skincare products, created to give pleasure, health and care for mother and baby. Made of clean, natural ingredients and manufactured by hand with a strong focus on taking responsibility to support a better world with lots of great things to discover and enjoy.

Together with Jessica, the Silver team ideated a new brand concept for Bäjbi. The concept act as a foundation for everything Bäjbi will be involved in, whether it’s products or educational forums.

The Bäjbi brand is all about a positive vision for the future. A strong belief that the things we do today can make the world a little bit better. Inspired by a child’s curious and trusting view, we strongly believe that everything is possible. Specially when it comes to shaping a better tomorrow.

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