OBH-Design-Case-06-1

OBH Nordica

OBH Nordica

OBH Nordica

OBH Nordica

OBH Nordica

Silvers task:
• Consumer Insights
• Brand Strategy
• Brand Identity
• Packaging Assets
• Digital Assets
• Website

Silvers task:
• Consumer Insights
• Brand Strategy
• Brand Identity
• Packaging Assets
• Digital Assets
• Website

Silvers task:
• Consumer Insights
• Brand Strategy
• Brand Identity
• Packaging Assets
• Digital Assets
• Website

Silvers task:
• Consumer Insights
• Brand Strategy
• Brand Identity
• Packaging Assets
• Digital Assets
• Website

Silvers task:
• Consumer Insights
• Brand Strategy
• Brand Identity
• Packaging Assets
• Digital Assets
• Website

Background / Insights
OBH is a leading Nordic brand for household appliances. With a need for a a stronger and more coherent brand story across all touchpoints, the projects started with a Brand Asset Evaluation based on consumer surveys. The research identified the strongest brand assets and what assets that could be left out or developed.

Positioning/strategy
The research showed that ”Nordic” and ”high quality” was the most important brand attributes to strengthen and that the most distinct brand asset was the logotype. For the new brand identity, the logotype was simplified for increase digital impact and the design concept ”Shapes of quality” used the shapes of the logotype as a distinct brand element through all touchpoints including motion graphics.

Positioning/strategy
The research showed that ”Nordic” and ”high quality” was the most important brand attributes to strengthen and that the most distinct brand asset was the logotype. For the new brand identity, the logotype was simplified for increase digital impact and the design concept ”Shapes of quality” used the shapes of the logotype as a distinct brand element through all touchpoints including motion graphics.

Positioning/strategy
The research showed that ”Nordic” and ”high quality” was the most important brand attributes to strengthen and that the most distinct brand asset was the logotype. For the new brand identity, the logotype was simplified for increase digital impact and the design concept ”Shapes of quality” used the shapes of the logotype as a distinct brand element through all touchpoints including motion graphics.

Positioning/strategy
The research showed that ”Nordic” and ”high quality” was the most important brand attributes to strengthen and that the most distinct brand asset was the logotype. For the new brand identity, the logotype was simplified for increase digital impact and the design concept ”Shapes of quality” used the shapes of the logotype as a distinct brand element through all touchpoints including motion graphics.

Positioning/strategy
The research showed that ”Nordic” and ”high quality” was the most important brand attributes to strengthen and that the most distinct brand asset was the logotype. For the new brand identity, the logotype was simplified for increase digital impact and the design concept ”Shapes of quality” used the shapes of the logotype as a distinct brand element through all touchpoints including motion graphics.

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Silver
Bolinders plan 2
112 24 Stockholm
+46 8 562 120 00

Silver
Bolinders plan 2
112 24 Stockholm
+46 8 562 120 00

Silver
Bolinders plan 2
112 24 Stockholm
+46 8 562 120 00

Silver
Bolinders plan 2
112 24 Stockholm
+46 8 562 120 00

We are a strategic brand and design agency. We develop creative spaces that make people and brands achieve greater things.

We are a strategic brand and design agency. We develop creative spaces that make people and brands achieve greater things.

We are a strategic brand and design agency. We develop creative spaces that make people and brands achieve greater things.

We are a strategic brand and design agency. We develop creative spaces that make people and brands achieve greater things.

We are a strategic brand and design agency. We develop creative spaces that make people and brands achieve greater things.