At the end of 2015, Skansen, the world’s first open-air museum, launched a new brand platform and visual identity. The past and the present, fantasy and facts, animals and culture, traditions and trends — all meet at Skansen. This is where the versatile and unique, the playful and educational, the eternal and the short lived also meet.
Sweden’s soul in a living museum, in the center of Stockholm. Lively, pleasurable and joyful for all generations, occasions and moods.
The brand identity consists of logo, brand pattern, typography, color palette, imagery and can be used on everything from Skansen own products to clothing, communication materials, tickets, stationery and signs.