Nobina

Background / Insight Nobina Sweden is the Nordic region’s leading public transport operator and is undergoing a major transformation driven by sustainable mobility, digitalisation, and future-oriented travel experiences. To reflect this development, we shifted from traditional communication formats to a digital-first concept designed to make insights more accessible, shareable, and visually engaging.

Positioning / Strategy The aim is to reinforce Nobina’s role as a forward-thinking leader in sustainable mobility and position the company as an influential voice shaping the future of public transportation. By combining an innovative yet accessible expression, we enable long-term strategic inspiration and highlight initiatives across the Nordics that drive meaningful progress.

Visual Concept The visual concept is built around the idea of continuous movement, a fluid, interconnected flow that reflects how Nobina links people, cities, and sustainable travel solutions. Through dynamic lines and evolving forms, the identity captures Nobina’s commitment to refining the journey and guiding society toward smarter, cleaner mobility.