BliVakker

Background / Insight
Blivakker, Norway’s largest online beauty store, planned to expand by opening physical stores while also growing its online business under the name Cocopanda in new markets. The ambition was to inspire people to feel "amazing" and transform them from mere customers into loyal and dedicated fans.The challenge was to create a unified, proud, and recognizable identity for both brands. To meet this need, Silver developed an entirely new brand platform with a strong visual identity and a communication concept that tied everything together in a clear and consistent way.

Positioning / Strategy
With a clear and distinctive graphic identity, a unifying “pink thread” was created that ran through all communication channels and touchpoints. The new brand platform and its visual expression celebrate our moments in front of the mirror. The distinctive brand element is therefore the mirror shape, which appears in the logo, patterns, and image frames—reinforcing the brand’s character and connecting all parts of the communication.