Brafab

Background / Insight
Brafab was founded in 1935 by Bror Carlsson in the area around Össjö in Sweden. The company supplies well-designed outdoor furnitures and accessories under its own brand, Brafab, to retailers across Europe. In 2021, a decision was made to put more effort and resources into strengthening Brafab as a brand and increasing communication with end consumers. The identity needed to be both visually strengthened and supplemented with solutions and guidelines for daily communication.

Positioning / Strategy
The ability to see things from the outside, in a larger perspective, while at the same time being able to go into the depth of individual details, has set the foundation for Brafabs success over the years: Helping people to experience their best moments outdoors. The updated identity emphasizes the logo more clearly and is complemented by a developed color scale in red. The visual language focuses on the details that make Brafabs knowledge of function, sustainability and design in outdoor environments so unique.