Ellen

Background / Insight
Ellen is a Fem-Tech company that provides innovative and natural premium products for pH-balanced intimate health in the pharmacy market. Ellen needed to clarify its position as a premium brand to reflect its price picture in the market. Attract new and retain existing target groups. The new packaging design and identity means that Ellen goes from a today disconnected product portfolio containing two different brands and packaging designs, to a strong and cohesive brand.

Positioning / Strategy
Based on the new brand promise “Your intimate best friend” and with strategic added values such as generous, natural, brave and innovative. A strong design solution was created with distinctive brand elements where the logo has been given a lot of character and personality and plays a central role. The colour palette is warm, intimate and close to the skin. Product names and added values are clearly described without losing Ellen's legacy in innovation and Fem-Tech.