Blomsterlandet is taking the next step in its brand journey and is entering into a collaboration with branding agency Silver and Silver+. The goal is to strengthen its position and make the brand relevant to even more customers.
“Blomsterlandet is already a highly appreciated brand, and our customers truly value what we do. Now we want to take Blomsterlandet into the future and further strengthen our position and relevance for even more customers. It’s not about changing everything, but about clarifying what is already strong and giving the brand a more contemporary and cohesive expression,” says Håkan Wulff, Sales and Marketing Director at Blomsterlandet.
The collaboration is rooted in Blomsterlandet’s vision of helping the world bloom every day and in the ambition to become the natural starting point for everything that grows. A new visual identity and communication concept have been developed and will be rolled out during the spring, just as the gardening and growing season begins.
“Earning the trust to develop a brand like Blomsterlandet is a testament to the relevance of our joint offering to build distinctive brand worlds. With the platform ‘Everything starts here,’ Blomsterlandet will become the natural starting point for everything that grows—from idea to full bloom,” says Niklas Lilléus, Creative Director at Silver+.
The focus of the collaboration is to create a more cohesive experience across all touchpoints—from stores to digital channels. The ambition is to make it easier for more people to get started, succeed, and grow with Blomsterlandet. The first activation will be a spring campaign across TV, radio, large outdoor screens, and digital channels.