Bright & Black

Background/insight
Metal music and orchestral music, two worlds existing in parallel, finally clash and a sound never heard before is born. The world of metal will fuse with the world of the orchestra by having writers all rooted in the metal scene compose directly for the orchestra giving them a completely new set of colors to create a new set of sounds.

Strategy
The brief was to create a simple and distinct identity that appeals and unites two completely different target groups without compromising anyone's interest. At the core of the identity is "The Bang", a dynamic symbol that draws its inspiration from the conductor's way of leading the orchestra with the help of a hand-held drum. Just like the meeting in music, "The Bang" changes its expression depending on the context and what is to be communicated. Without losing its distinctive character and recognition between the different media.