Törn

Background / Insight
Törn is a craft ski brand: handmade skis produced in the city of Gävle in the north of Sweden. Since many of us at Silver loves skiing we decided to give the brand a boost and dedicated a lab session to find a unique and bold expression for this exclusive brand. Our work for Törn was done by The Lab™ –Silver's studio for smaller brands to accelerate their growth by focusing on exceptionally creative work that makes an impact. Silver created a new brand concept that included an updated brand identity, tonality and tagline.

Positioning / Strategy
To stand out against mass-produced skis with bold and dynamic brand assets.