We’re launching Silver Brand Talks, a podcast where you’ll meet various business leaders and hear their thoughts on brand development and strategic design. How important is it? How do you stand out? And how can you be sure it's relevant to the customer?

In the premiere episode, we discuss the success behind Kavli’s different brands, their unique business model, and why heavy metal music has contributed to increased sales of barbecue sauces.

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Guests: Jonny Mattsson, CEO of O. Kavli, and Jacob Norstedt, Head of Strategy at Silver.
Host: Calle Peyron, brand expert and lecturer at IHM Business School.